Deane AI
A Futuristic Digital Experience for Football Sponsorship Intelligence
- Football Media, a leading digital advertising and sponsorship agency and a returning client, approached us with a new challenge: to design and develop a sleek, modern website for their latest product DEANE.AI, the world’s first AI agent dedicated to football sponsorship and activation. The platform required a digital presence that reflected its cutting-edge purpose enhancing club selection, fan targeting, and ROI using AI.
- Here’s what we focused on:
- Giving the site a smart, futuristic look that reflects DEANE.AI’s forward-thinking approach
- Keeping the layout minimal, while adding layers of immersive detail
- Ensuring everything adapts smoothly across all screen sizes and devices
- Using a light visual style, paired with soft animations and interactive moments to showcase the brand’s technical depth
- Introducing a custom animated humanoid character to add personality and connect users to the story
Design Challenges
The Football Media team emphasized that the site must meet modern web standards, provide seamless transitions between sections, and integrate meaningful interactivity that grabs the user’s attention from the first glance. Balancing sleek aesthetics with functionality across all devices was a critical requirement.
In addition, the Football Media team requested that we incorporate elements of their main site, www.footballmedia.co‘s ecosystem, including the logo and footer. This posed a unique design challenge blending a traditional business aesthetic with the futuristic and modern design language of www.deane.ai
Our Approach
We tackled these challenges through a custom design and development process focused on clarity, motion, and storytelling. The landing section features an animated AI humanoid robot figure that powers on when the site loads, accompanied by HUD-like data screens that slide into view, creating an immersive control-center effect. As the user scrolls, the robot powers down and the HUD elements smoothly slide away, marking a seamless transition into the main content.
To elevate the visual experience, we introduced dynamic background color transitions throughout the site, contributing to a fluid and immersive browsing flow. All widgets and content cards were styled with light-colored backgrounds and subtle graphic details to reinforce the site’s sleek, modern, and agency-oriented design. Calm hover animations were applied to these elements to enhance interactivity without overwhelming the user.
Additionally, we adopted a bento grid layout across the site to maintain visual structure while effectively organizing key content and interface components. To preserve the site’s minimalist aesthetic, the navigation bar is tucked into a hamburger menu that follows the same calm animation behavior on open and close. The entire website is also fully mobile-friendly, designed and optimized to meet modern web standards across all screen sizes and devices.
Results
The result was a visually rich, technically solid website that fully satisfied the client’s creative and functional requirements. DEANE.AI’s site delivers a futuristic, on-brand experience that remains consistent across devices and browsers. Football Media expressed high satisfaction with the outcome, highlighting the website’s visual appeal and smooth performance during multi-device testing.
Contact
Drop us a line
hello@hexaline.co.uk
(+44) 0208 050 4227
4th Floor, Silverstream House,
45 Fitzroy Street, Fitzrovia London,
W1T 6EB