Everything Hotel
A Strategic Rebrand for a Procurement Industry Leader
- Everything Hotel is a UK-based procurement company that specialises in sourcing and managing every product or service their clients need to run a business smoothly and efficiently. Although the company initially focused on serving the hotel industry, which inspired their original name, they have since expanded to support a wide range of sectors across the UK. As their services evolved, Everything Hotel recognised the need to reposition their brand to reflect a broader audience while maintaining the premium feel associated with their original identity. To support this transition, they approached Hexaline to rebrand their company and redesign their website to better represent their growth and competitive edge in the marketplace.
- Here’s what we focused on:
- Redesign the logo with a refreshed, modern aesthetic while preserving its luxurious identity
- Explore a new color palette to support a more versatile and scalable brand presence
- Build a fluid, responsive website that clearly showcases their full range of procurement services
- Effectively highlight their unique 12-step procurement process
- Present their case studies in a visually compelling and user-friendly way
- Apply on-site SEO to support visibility and growth
Design Challenges
The original branding had become outdated, making it less competitive in the current marketplace. The challenge was to update the visual identity without losing the premium feel that their clientele had grown to associate with the name “Everything Hotel.”
Another key challenge was structuring a website that could clearly articulate their expanded services while also showcasing their proven methodology. Their proprietary 12-step procurement process needed to be communicated with both clarity and visual appeal. Additionally, case studies—central to establishing credibility had to be featured prominently and presented in a modern, engaging format.
Our Approach
We began with an in-depth discovery phase to understand the company’s evolution and their desired brand positioning. From there, we carefully redesigned the logo refining its typography and form to preserve its upscale appearance while introducing a more modern and versatile color palette suitable for a broader industry presence.
For the website, we introduced a fluid and fully responsive design tailored to showcase their full suite of procurement services. Special attention was given to the 12-step process, which we presented as a dedicated, visually segmented section with icons and descriptive content, helping users understand their comprehensive approach at a glance.
We also restructured and redesigned the case study section to improve readability, introduce visual storytelling, and provide a clear narrative of the problems solved. The site was built with performance and scalability in mind, ensuring a seamless experience across desktop, tablet, and mobile devices.
On the technical side, we applied on-site SEO best practices across all key pages and service descriptions to ensure Everything Hotel is well-positioned for organic traffic growth.
Results
We successfully launched the new Everything Hotel website and brand identity within the agreed timeline, without any disruption to their operations. The rebrand was met with strong approval from both internal stakeholders and external clients.
Since the relaunch, Everything Hotel has seen a 2x increase in website traffic, thanks to the improved user experience, clearer service communication, and enhanced SEO structure. They have also continued to grow their client base across multiple industries, supported by a website and brand that now accurately reflects their value and professionalism.
Today, Everything Hotel stands as a trusted and loyal Hexaline partner, equipped with a modern identity and digital presence that supports their growth and reinforces their leadership in the procurement industry.
Contact
Drop us a line
hello@hexaline.co.uk
(+44) 0208 050 4227
4th Floor, Silverstream House,
45 Fitzroy Street, Fitzrovia London,
W1T 6EB